Useful personal branding lessons

4 April 2018

Personal Branding is a practice professionals use in order to transform themselves and their careers into Brands, which can then the marketed. You can find below aspects which can help you in constructing your personal brand:

  1. You don’t have to build your brand from scratch. You are already known for something, keep what is valuable and build on it!
  2. In the business world, perception is reality. If people seek you out for something specific, it means that area of expertise is the one which you best communicate on. It is also a very good place to start building your personal brand on!
  3. Brand is not only a concept, you need to live according to it on a daily basis. Hence, your brand must be connected to your core values and principles in life.
  4. You have a plan? Good! But what does your destination look like? If you don’t know what your destination looks like how is your brand going to take you there?
  5. Building a reputation takes time – add value to your brand and be the person/brand people want near them!
  6. Find out how others perceive you. You can choose to either change others’ perception of your brand or you can choose to make deep changes. At the end of the day this is the beauty of the entire process – you can shape your personal brand as you see fit!
  7. Constantly show your brand to the world! Promote your brand with everything you do!
  8. Promoting your brand should not be difficult as long it is authentic and in line with your core values and who you really are!
  9. Personal branding highlights what make you unique and remarkable to others. This could be the difference between success and failure!
  10. Network! Connect with people who hold positions of authority in your field in order to foster your own credibility!
  11. Never ignore the support system you need: mentors, personal branding specialists and external coaches!
  12. Strive to build a long lasting image! Live your brand! Be Authentic!

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